Agenda

08:45

  1. Registration and refreshments

    Caffeine and croissants. Is there a better way to start the day?

    30 min

09:30

  1. Welcome

    Martin Woolley, CEO, The Specialist Works

    15 min

09:45

  1. The impact of Brexit on retailers and ecommerce

    What does an EU-free future really look like for retailers? Hear Lord Price’s perspective on Brexit’s impact, the role international brands may play and how to maintain a high performing workforce in an uncertain landscape.

    Lord Price, former Deputy Chairman, John Lewis Partnership, and former Minister of State for Trade and Investment

    20 min

10:05

  1. All you need is casual love: the death of brand loyalty

    Brands can no longer rest on their laurels. Customers are looking for tinder-esque relationships instead of long-term commitment. To get consumers to swipe right, every business must understand the psychological drivers behind our changing mindsets. Find out how to make your brand an attractive proposition for the casual consumer generation.

    Dr. Dimitrios Tsivrikos, Consumer and Business Psychologist, University College London

    20 min

10:25

  1. Get mad: how OVO took a swing at the Big Six (and won)

    Find out how message and media united to give OVO Energy the upper hand against the Big Six.

    Nils Leonard, Founder, Uncommon

    20 min

10:45

  1. Refreshments

    Caffeine time.

    30 min

11:15

  1. What consumers want

    Staying clear from intangible fads and industry talk, Foresight Factory instead focuses on the real needs and wants of consumers going into 2019. In her session, CEO and co-owner Meabh Quoirin will cover the new and energised trends that will shape next year’s zeitgeist, and the opportunities ahead within CX, engagement and marcomms.

    Led by Meabh Quoirin, CEO and Co-Owner, Foresight Factory

    15 min

11:30

  1. You’re the voice, try and understand it

    Had John Farnham been crystal ball gazing when he released ‘You’re the Voice’ in 1986? Voice technology has always been seen as futuristic, but 22 years on, we’re incorporating it into everyday life. The risks and rewards are high for brands – so what does voice – now and into the future – sound like for you?

    Emily Turnbull, Managing Director, RadioWorks

    15 min

11:45

  1. Does ‘two clicks’ really matter?

    In the performance marketing game, success = sales. Learn how to take advantage of innovative ecommerce opportunities, and how many clicks away your next customer should be.

    Panel includes Jo Lavender, Brand and Marketing Director, PhotoBoxDavid Shaw, International Lead Product Marketing, Snapchat; Richard Furness, Managing Director of Consumer Revenues & Publishing, Guardian News & MediaMike Cheetham, Managing Partner, The Specialist Works

    20 min

12:05

  1. From off the peg to a tailored AV solution

    Meet the advertiser with evolving AV priorities, the stations providing content and platforms, the econometrician with the inside track on changing measurements – and the agency navigating through it all. The panel will discuss how each party can get the most from each other.

    Panel includes Philip Gaudoin, Director, MetaMetrics; Jason Spencer, Business Development Director, ITV; Lindsey Clay, Chief Executive,Thinkbox; Ewan Douglas, Agency Principal,Channel 4; David Swannell, Director, Broadcast,The Specialist Works

    20 min

12:25

  1. Sky Ocean Rescue – Inspiring Others

    Abigail Tye, Head of Communications, Sky Ocean Rescue

    20 min

12:45

  1. Lunch

    Not your average lunch box.

    1 hr(s)

13:45

  1. Rule-breaking

    Sam believes rule-breaking is an essential 21st century skill. Drawing from the growing movement of rule-breakers and rebels in response to his breakout book, Be More Pirate, Sam shares what could be called ‘best practice’ in professional rule-breaking as a new dynamic to get sh*t done.

    Sam Conniff Allende, a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine.

    25 min
  2. #MoreMeasurement

    How to find value in influencer marketing (beyond clicks and likes).

    Caroline Duong, CEO, ZineSophie Baker, Global Head of Agency Acquisition, Pulsar PlatformJon Binstead, CEO, WildfireLaricea Roman-Halliday, Head of Digital, The Specialist Works

    25 min
  3. How to win-win

    Learn how to improve the customer experience by monetising the customer journey with smart systems, tools and products.

    Paul Cranwell, Head of Client Partnerships, itransact

    25 min
  4. Expanding into China

    What does effective digital marketing look like in China? Learn about WeChat, Weibo and Baidu – and how to offer a complete and satisfying Chinese UX.

    Alain de Maurier, Sales and Marketing Director EMEA, Westwin (formerly Microsoft China)

    25 min
  5. Now it’s personal

    Businesses have long prided themselves on excellent face to face customer interaction. But as consumers become more time-poor, and demand increases, how should we adapt?

    Rebecca Holland, Marketing Communications Manager, Lloyds Pharmacy and Nicole Taylor, Content and PR Manager, Lloyds Pharmacy

    25 min

14:20

  1. Eat more pie

    Learn how soak.com gained market share by simplifying the ingredients of a brief and balancing brand values with brand positioning.

    Wes Henstock, Head of Creative, soak.com

    25 min
  2. Adapt to grow

    Learn how one publisher is tackling category disruption – and how diversifying your products can help you thrive.

    Sharon Douglas, Chief Brand Officer, Hearst UK

    25 min
  3. The medium is the message

    What would you do if you knew about the world wide web 30 years before it happened? Holofy will present a theory used by the world’s best innovation consultants to push companies to the forefront of disruption, and inspire us to enable the Intelligence of Things (IOT).

    Carmen Telehoi, Chief Brand Officer, Holofy

    25 min
  4. Data vs. behaviour

    Is everyone embracing data science but ignoring behavioural science? Is there a difference between those actually changing behaviour vs. those playing buzzword bingo?

    Carl Kirby, CRM Marketing Manager, Waitrose

    25 min
  5. The power of partnerships

    An interactive session to help stimulate a sense of what’s possible when two brands unexpectedly collaborate.

    Alan Duncan, Senior Marketing Director, TrustPilotGuy Beresiner, Director, Partnerships, The Specialist Works

    25 min

14:55

  1. Big wins and marginal gains

    How can we deploy data to truly grow brands in a post GDPR world? Does the answer lie in applying AI/machine learning to big business issues, or is about tackling individual manageable challenges? The panel will discuss how smart tech can drive ecommerce sales and how we look at attribution across the customer journey.

    Panel includes Chris Johnston, CEO, Adoreboard; Liam Corcoran, VP Ad & Audience Measurement EMEA, Research Now SSI; Neil McKay, CEO, Endless GainYvonne O’Brien, Director, Data and Insights, The Specialist Works;

    20 min

15:15

  1. Refreshments

    Caffeine time.

    30 min

15:45

  1. Building brands for the subconscious: translating science into actionable insights

    Find out how using the latest neuroscience research can help you build stronger relationships with your customers. Expect compelling human insights which you can leverage to get closer to your shoppers.

    Cristina de Balanzo PhD, Head of Neuroscience, Walnut Unlimited

    20 min

16:05

  1. Be more pirate

    Providing insights from his bestselling debut book Be More Pirate, Sam will share the lesser known strategies and secrets of success of Golden Age Pirates and their relevance to the disruptive business landscape of the 21st Century.

    Sam Conniff Allende, multi-award winning entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine

    20 min

16:25

  1. Drop the media mic

    Which of our partners will be victorious in the ultimate media rap battle? For one night only RadioWorks, Reach, Channel 4 and itransact will face each other to see who will be crowned media champion once and for all!

    30 min

16:55

  1. Final remarks and close

    Martin Woolley, CEO, The Specialist Works

    15 min

17:10

  1. Street feast and cocktails

    Enjoy delicious street food and refreshing cocktails from around the world; expect food, booze and grooves.

    1:50 hr

19:00

  1. Party

    Time to get your dancing shoes on.

    5 hr(s)