Registration and refreshments30 min
The impact of Brexit on retailers and ecommerce
Lord Price, former Deputy Chairman, John Lewis Partnership, and former Minister of State for Trade and Investment25 min
All you need is casual love: the death of brand loyalty
Brands can no longer rest on their laurels. Customers are looking for tinder-esque relationships instead of long-term commitment. To get consumers to swipe right, every business must understand the psychological drivers behind our changing mindsets. Find out how to make your brand an attractive proposition for the casual consumer generation.
Dr. Dimitrios Tsivrikos, Consumer and Business Psychologist, University College London25 min
Building brands for the subconscious: translating science into actionable insights
Find out how using the latest neuroscience research can help you build stronger relationships with your customers. Expect compelling human insights which you can leverage to get closer to your shoppers.
Cristina De Belanzo PhD, Founder, Walnut Unlimited25 min
In partnership with Adoreboard
Making energy great again: how OVO Energy took on the ‘Big Six’
Nils Leonard, Founder, Uncommon25 min
Being ecommerce-savvy in a post-digital age: does ‘two clicks’ really matter?
In the performance marketing game, success = sales. Learn how to take advantage of innovative ecommerce opportunities, and how many clicks away your next customer should be.
Panel discussion led by Mike Cheetham, Managing Partner, The Specialist Works25 min
The future of voice
Led by Sam Conniff Allende, a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine.30 min
The currency of marketing
Learn how to improve the customer experience by monetising the customer journey with smart systems, tools and products.
Led by Paul Cranwell, Head of Client Partnerships, itransact30 min
Expanding into China
What does effective digital marketing look like in China? Learn about WeChat, Weibo and Baidu – and how to offer a complete and satisfying Chinese UX.
Led by Westwin30 min
Now it’s personal
Businesses have long prided themselves on excellent face to face customer interaction. But as consumers become more time-poor, and demand increases, how should we adapt?
Led by Rebecca Holland, Marketing Communications Manager, Lloyds Pharmacy30 min
Eat more pie
Learn how to simplify the ingredients of a brief – add whipped cream to market share, sprinkles to brand values and position your brand on a shiny plate. Yum!
Wes Henstock, Head of Creative, soak.com30 min
The future of publishing
Led by Row Draper, Head of Print Media, The Specialist Works30 min
Beyond the hype: machine learning and the future of retail marketing
Djalal Lougouev, Chief Product Officer and Co-Founder, Ometria30 min
In partnership with Holofy
Bringing AI and UX together has transformed our CRM
Find out how chatbots, voice and machine learning have change Waitrose’s CRM, and whether or not it’s all been for the better…
Led by Carl Kirby, CRM Marketing Manager, Waitrose30 min
Meet the influencers
Led by Wardrobe ICONS30 min
Be more pirate
Discussing his new book, Be More Pirate, about the true and untold strategy and success of the Golden Age of Pirates as agents of change, leadership and social innovation. As unlikely as that sounds.
Sam Conniff Allende, multi-award winning entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine20 min
Big wins and marginal gains: using data in a post-GDPR world
Panel led by Yvonne O’Brien, Director, Data and Insights, The Specialist Works25 min
From off the peg to a tailored AV solution
Meet the advertiser with evolving AV priorities, the stations providing content and platforms, the econometrician with the inside track on changing measurements – and the agency navigating through it all. The panel will discuss how each party can get the most from each other.
Panel led by David Swannell, Director, Broadcast, The Specialist Works25 min
5 minutes per partner45 min
Final remarks and close10 min
Street feast and cocktails1:10 hr