Registration and refreshments
Caffeine and croissants. Is there a better way to start the day?30 min
Martin Woolley, CEO, The Specialist Works15 min
The impact of Brexit on retailers and ecommerce
What does an EU-free future really look like for retailers? Hear Lord Price’s perspective on Brexit’s impact, the role international brands may play and how to maintain a high performing workforce in an uncertain landscape.
Lord Price, former Deputy Chairman, John Lewis Partnership, and former Minister of State for Trade and Investment20 min
All you need is casual love: the death of brand loyalty
Brands can no longer rest on their laurels. Customers are looking for tinder-esque relationships instead of long-term commitment. To get consumers to swipe right, every business must understand the psychological drivers behind our changing mindsets. Find out how to make your brand an attractive proposition for the casual consumer generation.
Dr. Dimitrios Tsivrikos, Consumer and Business Psychologist, University College London20 min
Get mad: how OVO took a swing at the Big Six (and won)
Find out how message and media united to give OVO Energy the upper hand against the Big Six.
Nils Leonard, Founder, Uncommon20 min
Caffeine time.30 min
What consumers want
Staying clear from intangible fads and industry talk, Foresight Factory instead focuses on the real needs and wants of consumers going into 2019. In her session, CEO and co-owner Meabh Quoirin will cover the new and energised trends that will shape next year’s zeitgeist, and the opportunities ahead within CX, engagement and marcomms.
Led by Meabh Quoirin, CEO and Co-Owner, Foresight Factory15 min
You’re the voice, try and understand it
Had John Farnham been crystal ball gazing when he released ‘You’re the Voice’ in 1986? Voice technology has always been seen as futuristic, but 22 years on, we’re incorporating it into everyday life. The risks and rewards are high for brands – so what does voice – now and into the future – sound like for you?
Emily Turnbull, Managing Director, RadioWorks15 min
Does ‘two clicks’ really matter?
In the performance marketing game, success = sales. Learn how to take advantage of innovative ecommerce opportunities, and how many clicks away your next customer should be.
Panel includes Jo Lavender, Brand and Marketing Director, PhotoBox; David Shaw, International Lead Product Marketing, Snapchat; Richard Furness, Managing Director of Consumer Revenues & Publishing, Guardian News & Media; Mike Cheetham, Managing Partner, The Specialist Works20 min
From off the peg to a tailored AV solution
Meet the advertiser with evolving AV priorities, the stations providing content and platforms, the econometrician with the inside track on changing measurements – and the agency navigating through it all. The panel will discuss how each party can get the most from each other.
Panel includes Philip Gaudoin, Director, MetaMetrics; Jason Spencer, Business Development Director, ITV; Lindsey Clay, Chief Executive,Thinkbox; Ewan Douglas, Agency Principal,Channel 4; David Swannell, Director, Broadcast,The Specialist Works20 min
Sky Ocean Rescue – Inspiring Others
Abigail Tye, Head of Communications, Sky Ocean Rescue20 min
Not your average lunch box.1 hr(s)
Sam believes rule-breaking is an essential 21st century skill. Drawing from the growing movement of rule-breakers and rebels in response to his breakout book, Be More Pirate, Sam shares what could be called ‘best practice’ in professional rule-breaking as a new dynamic to get sh*t done.
Sam Conniff Allende, a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine.25 min
How to find value in influencer marketing (beyond clicks and likes).
Caroline Duong, CEO, Zine; Sophie Baker, Global Head of Agency Acquisition, Pulsar Platform; Jon Binstead, CEO, Wildfire; Laricea Roman-Halliday, Head of Digital, The Specialist Works25 min
How to win-win
Learn how to improve the customer experience by monetising the customer journey with smart systems, tools and products.
Paul Cranwell, Head of Client Partnerships, itransact25 min
Expanding into China
What does effective digital marketing look like in China? Learn about WeChat, Weibo and Baidu – and how to offer a complete and satisfying Chinese UX.
Alain de Maurier, Sales and Marketing Director EMEA, Westwin (formerly Microsoft China)25 min
Now it’s personal
Businesses have long prided themselves on excellent face to face customer interaction. But as consumers become more time-poor, and demand increases, how should we adapt?
Rebecca Holland, Marketing Communications Manager, Lloyds Pharmacy and Nicole Taylor, Content and PR Manager, Lloyds Pharmacy25 min
Eat more pie
Learn how soak.com gained market share by simplifying the ingredients of a brief and balancing brand values with brand positioning.
Wes Henstock, Head of Creative, soak.com25 min
Adapt to grow
Learn how one publisher is tackling category disruption – and how diversifying your products can help you thrive.
Sharon Douglas, Chief Brand Officer, Hearst UK25 min
The medium is the message
What would you do if you knew about the world wide web 30 years before it happened? Holofy will present a theory used by the world’s best innovation consultants to push companies to the forefront of disruption, and inspire us to enable the Intelligence of Things (IOT).
Carmen Telehoi, Chief Brand Officer, Holofy25 min
Data vs. behaviour
Is everyone embracing data science but ignoring behavioural science? Is there a difference between those actually changing behaviour vs. those playing buzzword bingo?
Carl Kirby, CRM Marketing Manager, Waitrose25 min
The power of partnerships
An interactive session to help stimulate a sense of what’s possible when two brands unexpectedly collaborate.
Alan Duncan, Senior Marketing Director, TrustPilot; Guy Beresiner, Director, Partnerships, The Specialist Works25 min
Big wins and marginal gains
How can we deploy data to truly grow brands in a post GDPR world? Does the answer lie in applying AI/machine learning to big business issues, or is about tackling individual manageable challenges? The panel will discuss how smart tech can drive ecommerce sales and how we look at attribution across the customer journey.
Panel includes Chris Johnston, CEO, Adoreboard; Liam Corcoran, VP Ad & Audience Measurement EMEA, Research Now SSI; Neil McKay, CEO, Endless Gain; Yvonne O’Brien, Director, Data and Insights, The Specialist Works;20 min
Caffeine time.30 min
Building brands for the subconscious: translating science into actionable insights
Find out how using the latest neuroscience research can help you build stronger relationships with your customers. Expect compelling human insights which you can leverage to get closer to your shoppers.
Cristina de Balanzo PhD, Head of Neuroscience, Walnut Unlimited20 min
Be more pirate
Providing insights from his bestselling debut book Be More Pirate, Sam will share the lesser known strategies and secrets of success of Golden Age Pirates and their relevance to the disruptive business landscape of the 21st Century.
Sam Conniff Allende, multi-award winning entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine20 min
Drop the media mic
Which of our partners will be victorious in the ultimate media rap battle? For one night only RadioWorks, Reach, Channel 4 and itransact will face each other to see who will be crowned media champion once and for all!30 min
Final remarks and close
Martin Woolley, CEO, The Specialist Works15 min
Street feast and cocktails
Enjoy delicious street food and refreshing cocktails from around the world; expect food, booze and grooves.1:50 hr
Time to get your dancing shoes on.5 hr(s)