Alain de Maurier
Alain de Maurier is the Sales & Marketing Director EMEA at Westwin (which, prior to 2016, was Microsoft China). With over a decade’s experience working at large FTSE100 publishers and also agency-side, he has provided the lead global digital marketing strategy for a number of asset managers and banks like UBS, Schroders, Allianz, PIMCO and Nationwide. His role at Westwin is to help international businesses better realise their opportunity in China, through best-in-class digital marketing solutions. Westwin remains Microsoft’s exclusive partner in China for Bing advertising solutions.
Carl has spent over a decade working in roles with customer behaviour at their heart. After studying design and print, he joined the John Lewis Partnership where he has worked for both John Lewis and Waitrose. Here he has managed marketing strategy for a variety of below the line channels, including retail, loyalty, events and publications. He is a specialist in Customer Loyalty and currently manages the CRM team at Waitrose, specialising in in loyalty strategy, campaign design, targeting techniques, customer segmentations and data planning.
Part evangelist, part practitioner, part grand experimenter, Carmen Telehoi has worked as a UX & Product Strategy consultant for companies such as Orange, Sonova, Philips and Imagination. At Holofy she is the guardian of the company’s promise towards brands and customers, and is responsible for communicating and implementing brand strategy internally and externally.
Born and raised in Germany, Caroline came to London to study Economics, and later on Investment Management. After three years with a large London based asset manager, covering european equities, she left her job in finance to set up ZINE. The influencer first approach, providing influencers with handy tools like the ZINE Media Kit quickly attracted a large user base across the world. After launching the brand side of ZINE beginning of 2018, the platform is now used by some of the largest Media, PR agencies and Brands to execute influencer marketing campaigns at scale.
With 30+ years’ experience in media, Cathy has direct responsibility for client relationship optimisation and retention. The Specialist Works is the first agency to put a dedicated Client Success ‘SaaS-style’ service in place. Cathy adds value to clients, from pitching, through to winning and throughout a client’s lifetime with TSW to help drive success for their business.
Chris Johnston is the founder of Adoreboard, a pioneering platform for improving Customer Experience using emotion analysis. Consumer decision making is hugely influenced and motivated by human emotion. Quantifying this was a challenge Chris experienced first-hand working as a communications adviser to global brands such as Hewlett-Packard. Chris and his team who began as a Queen’s University spin-out have created a platform called Emotics which now solves this problem for brands such as Unilever, Nike, BMW and Telstra. Adoreboard was named in Forresters’ Future of CX Measurement and Best Tech Start-up by Silicon Valley Awards.
Cristina De Balanzó
Cristina de Balanzó, Ph.D. is more than a neuroscience specialist, but the bridge between science and creativity. Cristina is the head of neuroscience at Walnut Unlimited: the human understanding agency. Prior to this she was the Global Head of Neuroscience at TNS since 2009, where she was responsible for pioneering the application of neuroscientific insights and methods into traditional research. Coming from both the worlds of advertising and research she ensures that science can deliver true, actionable, human insights for brands.
Broadcast advertising has been in David’s blood for 30+ years, starting out in sales at ITV and then moving to senior roles in some of the largest agencies in the world. David and the broadcast team have built a bespoke, client-led model for TV which sets The Specialist Works apart from other agencies. Not afraid to challenge the status quo, David’s innovative approach comes from the drive to always do better.
David joined Snap Inc. as the founding member of Snapchat’s International Product Marketing team in February 2017. Prior to joining Snap David was Head of Ad Tech Partnerships for Twitter in EMEA. David specializes in helping businesses navigate new technology and products to hit their performance goals.
Dr Dimitrios Tsivrikos
Dr Dimitrios Tsivrikos is a Consumer and Business Psychologist at University College London. His research, teaching and consultancy work specialize in Business, Consumer/Branding and Occupational Psychology. Throughout his academic career he has held a number of international research fellowships, and has published widely on psychology and business oriented subjects, and articles in various periodicals and general interest journals. He is a leading commentator on consumer behaviour/psychology and a frequent guest on the BBC.
Emily fell head over heels in love with radio during her first live cross on air 23 years ago. She’s worked across TV and digital and has consulted to brands and media owners in New Zealand, Turkey and Malaysia. In 2007/2008, Emily was the Commercial Director of RadioWorks, so her return in May last year to the Company as Managing Director was like ‘coming home’. Having started her radio career as a Radio Creative Writer, Emily continues to have a fanatical ingrained passion for the power of sound.
Ewan leads the Channel 4 Nations & Regions commercial business based in Manchester, working with advertisers, agencies and producers across the breadth of the UK & Ireland. He is passionate about television and believes bringing brands together with great content and audiences is enormously powerful. Prior to joining Channel 4 he held a series of roles with ITV. Ewan holds Channel 4’s most senior role outside of London and is a strong advocate of the talent that thrives within the creative industries outside of the capital.
Guy’s career spans over twenty years in advertising, including leadership roles within major media owners that include Clear Channel and Yahoo! Most recently he worked within Tesco for over three years, developing their digital partnerships proposition enabled by the combination of Clubcard data and cutting edge display advertising technology. Guy’s a passionate advocate of the power of collaboration and the boundless opportunities that emerge when two brands unexpectedly combine.
As Business Development Director for almost 7 years, Jason has led ITV’s 9 regional sales teams across the UK outside London in delivering revenue growth and creative business solutions through working in partnership with brands and media agencies. Prior to ITV, Jason spent most of his career at media agencies – from media planning roles at Carat and PHD in London to running PHD North in Manchester.
Jon has honed broad digital marketing skills over the last decade working for a variety of organisations, from gaming to non profit, eventually leading him to the world of start-ups where he was able to have the greatest impact with his experience. He now runs content distribution & influencer agency Wildfire, to help brands connect with their audience through passion points.
Following a twenty year career at ad agencies including McCann Erickson and J Walter Thompson, Lindsey joined Thinkbox where she has been CEO since 2014. Thinkbox is the UK marketing body for commercial TV, in all its forms and on every screen.
Mark was appointed MD of Waitrose in 2007 and the role of Deputy Chairman of the John Lewis Partnership was added 2013. In 2016 Lord Price was appointed Minister of State for Trade and Investment by the then Prime Minister the Rt Hon David Cameron. He was subsequently reappointed twice by the Rt Hon Theresa May PM as Minister of State for Trade Policy following the EU referendum. He stepped down from the government in September 2017 to pursue his writing and business interests.
Martin joined The Specialist Works in 2007 and was appointed CEO (from Group MD) in January last year. During this time TSW has grown from a small office in Shoreditch to one of the most successful independent media agencies in the UK with 200+ staff and £120m+ billings. Martin has overseen TSW’s global expansion, including across the US, China and Germany. Under his leadership, TSW has accrued awards such as The Sunday Times 100: Best Small Companies to Work for, Campaign’s Top 50 Best Places to Work: Top 5 Large Companies, and The Drum’s Media Agency of the Year.
Meabh Quoirin is CEO and Co-Owner of Foresight Factory. A bi-lingual and experienced public speaker, Meabh is a key voice on consumer trends and analytics. Named as a ’top voice’ on the LinkedIn Influencer network in 2016 & 2017, she specialises in helping businesses profit by better understanding consumers.
Mike is an expert on effectively integrating on and offline channels (and accurately measuring their individual/combined effects). His 18+ year career has spanned all sides of the agency coin, with a focus on developing better ways to measure effectiveness throughout. Managing Partner at The Specialist Works, Mike’s aim is to fully integrate physical and digital media, helping clients achieve business goals (not marketing metrics).
He started his career at publisher Media Ventures Group (MVG), helping to build and sell Global Media GmbH to private equity firm The Carlyle Group before leading the UK acquisition of Bigmouthmedia (now part of DigitasLBi). He later led Lakestar Media to success before it was acquired by McCann Worldgroup in 2012.
With more than ten years’ PR and content experience, Nicole has a passion for consumer engagement (proven by the award-winning campaign under her belt). Nicole has worked in both public and private sector, experienced in media and influencer relations, internal communications, content marketing strategy and social media marketing for both B2C and B2B brands.
Nils has spent 20+ years in the advertising and design industry, during which he was named the most creative person in advertising globally by Business Insider – as well as being listed in the Sunday Times’ 500 most influential people in the UK. In his previous role as Chief Creative Officer and Chairman of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s 52 year history and became one of the youngest agency chairmen in the world leading its brands globally. More recently Nils has founded the Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme, a creative studio building brands the real world is happy exists. As well as launching their own brands Uncommon are currently working with ITV, Google, WWF, Ovo Energy, Unilever and ASOS. Their flagship work on OVO Energy was awarded a D&AD pencil just 8 months after the studio launched.
A media and retail specialist with 30+ years’ experience of running some of the UK’s most successful advertising sales operations. Paul had his own business supplying and fulfilling products for websites such as Groupon, Wowcher and Living Social, and the supply of white labelled e-commerce platforms to regional media companies. Following a 4 year period with Exterion Media, he joined The Specialist Works Group to develop the process, operations and product for the itransact division.
Philip is a marketing consultant with a quantitative focus. He started his career in academia teaching econometrics to undergraduate students. Since 2005 he’s worked in marketing, specialising in using mathematical techniques to understand and improve what clients’ marketing is delivering. Philip has worked across sectors including FMCG, Retail, Automotive, Financial Services, Charitable & other non-profit, Travel & Leisure, Gaming and FinTech.
With 10+ years’ experience in marketing, both globally and nationally, Rebecca has experienced marketing from all angles. She has held roles in customer insight, trading and advertising in sectors such as FMCG, manufacturing and healthcare. Rebecca is now marketing communications manager at Lloyds Pharmacy, where she develops marcomms across all channels.
Rob has spent 20 years in the media industry, half agency side and half sales side, focusing predominantly on print and digital solutions for clients. He’s worked across sectors including retail, FMCG, automotive, technology, travel, fashion and luxury. His successes have come from transforming businesses from an analogue approach to an omnichannel offering.
Sam Conniff Allende
Sam Conniff Allende is a multi-award winning serial social entrepreneur, author of Be More Pirate, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. His new book Be More Pirate, published by Penguin Random House, is a manifesto for each of us to create the sort of Good Trouble the world needs. It’s based on the true and untold strategy and success of the Golden Age of Pirates as agents of change, leadership and social innovation. As unlikely as that sounds.
Sam brings a wealth of expertise in the digital advertising landscape and can advise on the strategies that can drive success across all verticals, for businesses of all sizes. As Snapchat’s Regional GOS Lead, Sam manages the team and leads the EMEA efforts in supporting businesses in the region to navigate new platforms and exceed their performance goals.
As Pulsar’s Global Agency Acquisition Manager, Sophie works exclusively with our Agency clients to ensure they are at the cutting edge of social listening for their clients. Pulsar can help with content strategy, campaign tracking, audience intelligence and most importantly, aiding our Agency clients in winning new business.
Known as the Crayola King, Wes Henstock holds 15+ years of professional design industry experience with global fashion houses and advertising agencies. He’s rubbed shoulders with (and produced high profile work for) Georgio Armani, Hermes, DKNY, Levi Straus, Tommy Hilfiger, Under Armour, Puma, Mirror Football Originals, Coca-Cola, and clients such as NY Yankees, Pepsi co. NHL, NASCAR, Miami Marlins and Kentucky Derby. But it doesn’t stop there – Wes has also made his mark all over sectors of the Ministry of Defence. If Wes’ reputation was a brand, it would be a household item.
Data and insight are in Yvonne’s DNA, having spent the last 19+ years specialising in this on both media owner and agency-side (for big names including Microsoft, O2 and Tesco). Yvonne is motivated by achieving more meaningful experiences between clients and consumers.